ABCs of Building a Great Business

It is not the answer that matters, it is the question

Let me ask you some questions, you be you and I will be your business

As your business talking to you, I would ask these questions:

What is the only reason to have a conversation?

To have a dialogue and get an appointment

What is the only reason to have an appointment?

To do a presentation

What is the only reason to have an presentation?

To become the family service provider for life

Ok, pop quiz.

Here are the really important questions: (that will make or break you in marketing)

You see, we get paid for what we do, not what we know

When, someone says “I am thinking about…” (doing something that would demand your services)

1. Do you have a great dialogue to get you an appointment?

When, you get an appointment

2. Do you have a fantastic presentation that will get you a commitment to do business

When, you get an commitment

3. Do you stay in touch until the business happens, provide world-class service, and get referrals from
your clients and customers

Build for business – it’s as easy as ABC…

A stands for acquisition

B stands for be there for them, in person, in a professional environment

C stands for contact, stay in touch, get the job done, then stay in touch